

THE PERFECT TEN EXPERIENCE
Coaching for leaders crushing it on paper while quietly questioning themselves as stakes rise.
At Perfect Ten Coaching, we support leaders and teams as they step into bigger rooms and higher stakes, where how they communicate begins to shape critical outcomes.
Ashira works with leaders who are performing well on paper but navigating expanded roles and influence. Her focus is helping leaders speak with clarity under pressure, navigate power dynamics with integrity, and use their voice effectively in high-stakes environments.
Having navigated major career transitions herself, Ashira understands that as visibility increases, confidence can falter even for capable leaders. Board meetings, difficult conversations, presentations, and moments of scrutiny can trigger hesitation or overthinking. Her work helps leaders stay steady in the moment and recover cleanly afterward, instead of carrying conversations home.
At Perfect Ten Coaching, leaders are constructively challenged with curiosity and clarity in a space where they can speak honestly, engage tension productively, and advance without abandoning their values.
Leaders typically reach out when something specific starts to feel risky, unsustainable, or limiting, even though they’re doing well on paper.
This often shows up as:
- You know what you want to say, but hesitate in the moment, especially in senior meetings, boardrooms, or high-visibility conversations.
- Power dynamics feel hard to name, and avoiding them is starting to cost you credibility or momentum.
- You replay meetings afterward, second-guessing what you said or didn’t say.
- Your role has expanded, but your voice doesn’t always land with the authority it needs to.
- Giving feedback or setting boundaries feels harder as stakes increase.
- You’re taking on too much because delegating or pushing back feels risky.
- Decisions take longer than they should because the consequences feel heavier.
- You want to advance or expand your influence without becoming performative or losing your integrity.
If any of this feels familiar, you’re likely at a leadership inflection point where how you speak, decide, and show up matters more than ever.
Ashira D. Jones, MBA, CPCC
CEO | Certified Coach | Transforming Lives & Leadership
Ashira D. Jones, MBA, CPCC, works with thoughtful, capable leaders navigating increased visibility and responsibility. Her work is shaped by lived leadership experience and a deep understanding of what happens as responsibilities and expectations increase. She helps leaders trust their voice, engage tension productively, and lead with grounded authority in moments that matter. Ashira is best suited for leaders navigating real responsibility and visibility, not those looking for surface-level motivation or generic leadership tips. Check out a full bio here.

Leadership Services for Moments that Matter

Group Leadership Sessions
I facilitate sessions for teams and cohorts navigating increased responsibility – moments when how leaders communicate, decide, and engage tension begins to shape outcomes.
The work focuses on what actually drives leadership effectiveness in high-stakes environments:
- Self-awareness that sharpens judgment under pressure
- Clear communication when the room is charged
- Presence that influences without posturing
- Conversations that address conflict, power, and accountability
Whether your group includes emerging leaders, new managers, or high-potential talent, participants leave more grounded, confident, and equipped to lead clearly when the stakes are high.
All sessions are tailored to your organization’s goals, culture, and team dynamics—because powerful leadership development shouldn’t be one-size-fits-all.
VIP Intensive Experience
A high-impact reset for bold, thoughtful leaders ready to realign and rise.
In this 6-hour coaching experience, we’ll slow down so you can see clearly—what’s no longer working, what’s quietly calling you forward, and what it will take to lead from a deeper place of clarity and wholeness.
Through guided visualization, honest dialogue, and creative reflection (including watercolor-based mindfulness), you’ll untangle mental noise, reconnect with your core values, and walk away with a practical, personalized roadmap for sustainable leadership.
Perfect for directors and above navigating change, burnout, or decision fatigue.
Includes a follow-up session and curated gifts to anchor your growth.
Available 1:1 or as a private group experience (up to 5 participants).
1:1 Life and Leadership Coaching
Personalized coaching for leaders who are crushing it on paper and navigating moments where their voice, presence, and decisions carry more weight. Each engagement is tailored to your leadership context, goals, and values.
Together, we cut through complexity, clarify what matters most in high-stakes moments, and build practical strategies so you can speak with confidence, make clear decisions, and lead with grounded authority, professionally and personally.
Real shifts. Deep support. Breakthroughs that carry into every room you walk into.
The Next Move is Yours

let’s make it happen
Book a Complimentary Discovery Call
Perfect Ten Coaching is more than a coaching vendor. We’re a thought partner for leaders and teams navigating higher stakes, increased visibility, and moments where communication and presence matter. Every engagement is intentionally designed around your goals, leadership context, and organizational realities. If you’re curious about working together, book a discovery call. We’ll talk through what you’re navigating, explore fit, and determine what kind of support would be most useful. You’ll leave with clarity on next steps and a tailored proposal.
What Leaders Are Saying
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Ashira has a unique ability to help one move from thinking about a change to actually changing. She mixes pointed questioning with opportunities for self-reflection, talking with listening, gentle encouragement with “Go!” I see myself in a new, more confident light since working with Ashira. That shift in attitude has propelled me forward into new ventures. None of that would have happened without Ashira’s guidance.
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Ashira is an amazing coach that brings a calm, grounded demeanor to her coaching. What I particularly love is that her calm presence can be so disarming when she thoughtfully lobs out an incredibly provocative question. She has stopped me in my tracks on more than one occasion!
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She helps me look deeper for the answers that I already know, but haven’t been properly guided to find on my own. She helped guide me to discover new strengths or hidden strengths by posing questions that I’ve never asked or answered bravely.
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“I have found a career that works on my terms, and I am so thankful for Ashira’s guidance in getting me here. Ashira works well with people who are in flux because she can help them see the big picture.”
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